Last Updated:
Vijay Deverakonda has co-founded skincare brand Unhype after nine months of product development and testing.
Vijay Deverakonda to be soon seen in Ranabaali.
Actor Vijay Deverakonda has a new answer to the skincare questions he has been receiving from fans for years. The actor has co-founded Unhype, a skincare brand aimed at young Indians, with a focus on simple routines, transparent claims and products designed for everyday skin concerns.
Unlike a conventional celebrity-backed launch, Deverakonda says he was involved in building and testing the products himself. The brand has been developed over nine months, with the actor trying different versions on his own skin.
“For ten years, people have been asking me for skincare advice, tips and suggestions. I finally have an answer. I didn’t want to be the face of a brand. They asked me to co-build it — so I did,” said Vijay Deverakonda, Co-Founder, Unhype.
He added, “I tried every single version on my own face. Nine months later, here we are. No BS. Only what works. I’ve been using these for months — now it’s time for you to join me.”
Vijay Deverakonda’s Unhype Launches With Two Skincare Routines
Unhype’s first launch includes two three-step skincare routines, each aimed at a different concern. The Acne Safe Routine is designed for oily and acne-prone skin, while the Brightening Routine focuses on tan and dullness.
Both routines include a face wash, moisturiser and sunscreen. They are priced at ₹1,299 each, with the brand positioning them as straightforward options for young Indians, particularly those aged 18–30.
The products have been developed keeping Indian conditions in mind, including heat, humidity, sweat, sun exposure, pollution and hard water. The brand says its formulations have undergone dermatological testing and independent third-party testing.
The sunscreen uses new-generation UV filters and has undergone in-vivo and in-vitro SPF testing, according to the company.
When Does Unhype Launch?
The skincare brand is taking an online-first approach, with products available through its official website, unhype.in. Pre-booking opened on September 11, while shipments and the wider launch are scheduled to begin on September 21.
Deverakonda will introduce the brand through his personal social media platforms, while the official Unhype account will carry its ongoing communication.
For the actor, the launch is a move beyond simply endorsing a product. With the brand’s “No BS. Only what works” philosophy, Unhype is attempting to make skincare less complicated and more accessible to young consumers.
Quick Answers
Ask News18Actor Vijay Deverakonda has co-founded a new skincare brand called Unhype. The brand is aimed at young Indians, particularly those aged 18–30, with a focus on simple routines, transparent claims, and products designed for everyday skin concerns.
Ask News18About the Author
Entertainment Bureau brings you all updates from the world of entertainment — breaking news, Twitter trends, features, movie reviews, exclusive interviews and photos of the biggest stars. Be it the n…Read More
September 12, 2026, 19:14 IST